Target Marketing PlanYour RE/MAX Platinum Services Agent will create a marketing plan for your home that will help distinguish it in your local marketplace and attract buyers to your property. This may include advertising in the newspaper, posting your listing on the Internet, holding an open house and more. Their purpose is to sell your home or property at the best price possible in the shortest amount of time. Setting the Price A key part of the marketing plan is setting the listing price. If a home is priced too low, it may cost you money. If a home is priced too high, potential buyers may be scared away. To determine the best asking price, your RE/MAX Platinum Services Agent will review the costs of recently sold homes, evaluate the competition and study marketplace trends to help you reach the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers. Showing Your Property To prepare your home for potential buyers, start with a good cleaning, then eliminate any clutter, (adding a fresh coat of paint can help) and tidy up the yard. Talk to your RE/MAX Platinum Services Agent about other tips that can help boost a home's curb appeal and impress potential buyers once they're in the door. One way to make a home more attractive is to purchase a home warranty - although customers who list their property with RE/MAX Platinum Services receive an American Home Shield Warranty free during the listing period. This insurance protects you, the seller, from paying repair or replacement costs of major items during the listing period. Ask your Agent for more details on this outstanding benefit. In addition, make sure you are aware of all the federal, state, and local disclosure laws. Protecting Yourself In some cases, a home sale can also be an invitation for danger. Here are some things you can do to make the process safer. Request your RE/MAX Platinum Services Agent to make arrangements for showing your home.
A buyer has made an offer -; now it is time to negotiate. Rely on your RE/MAX Platinum Services Agent to guide you through this process. He or she will help you arrive at an acceptable price, terms and conditions. Once you have accepted an offer, help keep the deal together by meeting deadlines and criteria, including home inspections, appropriate buyer visits, scheduled deposits and other steps. In fact, during this period there may be a renegotiation of the accepted offer price depending on the outcomes of these visits. As the closing nears, you may also need to perform repairs or do additional work to the house as agreed upon in your contract. In addition, you will need to have the house "broom clean" prior to the closing so that the buyer can complete a final walk through. When you finally arrive at the closing table, come prepared with the appropriate certificates and approvals as required by your town, county and state. Once the money has exchanged hands and all the papers signed, it's time to hand over the keys and concentrate on your next big project - getting YOUR new home in order. |
